Category Archives: Uncategorized

Book Review: The Girl From The Train

A book review?  Really?  That’s right…a book review.  I will from time to time write reviews of books that I have read recently, because they are, after all, still media…although not high tech or have to do with news media … Continue reading

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DIal Up Your Chances For Media Coverage In Your News Release

In an effort to help those who don’t send out a lot of news releases or invitations to events, but have something worthy of some level of media attention, let’s look at what can be done. Last time we looked … Continue reading

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So Your News Release Was A Dud? Four Reasons Why

  I had a friend of mine one time ask me about this. He had put a good amount of time into planning an event for his department and thought he had a newsworthy story involving kids and their unique … Continue reading

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Interview Or Just A Statement?

Sometimes when I’m presented with this dilemma it reminds of the old Yogiism  “When you come to a fork in the road, take it.” While only Yogi Berra himself knew what he meant at the time, we can have a clearer … Continue reading

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4 Reasons To Agree To Or Even Pitch A Media Interview

Dealing with fear and apprehension one may have in engaging with a reporter  is important as discussed in the previous post, but having a purpose is critical too.   In fact, having purpose can take a lot of that hesitancy away and provide … Continue reading

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Why Should You Say Yes To A TV Interview?

At first,  the proposition of accepting a television interview might be a little intimidating. The thought of answering questions with the unblinking eye of the TV camera probing your very soul can make you curl up in the fetal position … Continue reading

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Cell Phone Unlimited Data…Another Bites The Dust

…they saw a chance to make a lot of money.   Another big wireless company has nixed it’s cell phone unlimited data plan. Verizon wireless is changing it’s data plan from a byte buffet to a tiered approach to data … Continue reading

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