Category Archives: Uncategorized

The Weight of Words

A Resolution: What To Consider Before Hitting Send I remember growing up and seeing these Toledo scales at the grocery store in the produce department. You weighed your food so you’d know the price to pay at checkout. In the marketplace … Continue reading

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Book Review: The Girl From The Train

A book review?  Really?  That’s right…a book review.  I will from time to time write reviews of books that I have read recently, because they are, after all, still media…although not high tech or have to do with news media … Continue reading

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DIal Up Your Chances For Media Coverage In Your News Release

In an effort to help those who don’t send out a lot of news releases or invitations to events, but have something worthy of some level of media attention, let’s look at what can be done. Last time we looked … Continue reading

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So Your News Release Was A Dud? Four Reasons Why

  I had a friend of mine one time ask me about this. He had put a good amount of time into planning an event for his department and thought he had a newsworthy story involving kids and their unique … Continue reading

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Interview Or Just A Statement?

Sometimes when I’m presented with this dilemma it reminds of the old Yogiism  “When you come to a fork in the road, take it.” While only Yogi Berra himself knew what he meant at the time, we can have a clearer … Continue reading

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4 Reasons To Agree To Or Even Pitch A Media Interview

Dealing with fear and apprehension one may have in engaging with a reporter  is important as discussed in the previous post, but having a purpose is critical too.   In fact, having purpose can take a lot of that hesitancy away and provide … Continue reading

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Why Should You Say Yes To A TV Interview?

At first,  the proposition of accepting a television interview might be a little intimidating. The thought of answering questions with the unblinking eye of the TV camera probing your very soul can make you curl up in the fetal position … Continue reading

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Cell Phone Unlimited Data…Another Bites The Dust

…they saw a chance to make a lot of money.   Another big wireless company has nixed it’s cell phone unlimited data plan. Verizon wireless is changing it’s data plan from a byte buffet to a tiered approach to data … Continue reading

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